Privacy Policy
Last updated: January 5, 2026
1. Introduction
lyl ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital loyalty platform. Please read this privacy policy carefully.
2. Information We Collect
2.1 Information You Provide
- Account Information: Email address, business name, business type, phone number
- Customer Data: Information about your customers that you upload (names, email addresses, phone numbers, loyalty card data)
- Payment Information: Credit card details, billing address (processed securely through our payment provider)
- Business Logo: Images you upload for your loyalty cards
2.2 Information Collected Automatically
- Usage Data: Pages viewed, features used, time spent on platform
- Device Information: IP address, browser type, device identifiers
- Cookies: Session cookies and preferences
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Create and manage digital loyalty cards
- Process transactions and send transaction notifications
- Send administrative information, updates, and security alerts
- Respond to customer support requests
- Analyze usage patterns to improve the platform
- Detect, prevent, and address technical issues and fraud
- Comply with legal obligations
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: Third-party vendors who perform services on our behalf (payment processing, hosting, analytics)
- Apple and Google: Wallet pass data is shared with Apple Wallet and Google Wallet to enable digital card functionality
- Legal Requirements: When required by law, subpoena, or legal process
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly consent to sharing
5. Data Security
We implement industry-standard security measures to protect your data, including encryption in transit and at rest, secure authentication, regular security audits, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as your account is active or as needed to provide services. Customer data is retained according to your subscription status. After account termination, we may retain certain information for legal compliance, dispute resolution, and to prevent fraud.
7. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal requirements)
- Object to processing of your data
- Request data portability
- Withdraw consent where processing is based on consent
To exercise these rights, contact us at privacy@lyl.com
8. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our platform and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our platform may not function properly without cookies.
9. Children's Privacy
Our service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us.
10. International Data Transfers
Your information may be transferred to and maintained on servers located outside of Kuwait. By using our service, you consent to the transfer of information to countries outside of your country of residence, which may have different data protection rules.
11. Changes to Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
For questions about this Privacy Policy or our data practices, please contact us at:
Email: privacy@lyl.com
Address: lyl Platform, Kuwait